Matua

ADVERTISING

This is a self-initiated advertising project based off of a Matua wine of the month feature I created during my first month with BrandMuscle. Matua is a multi-tiered wine brand based in New Zealand that is deeply rooted in crafting the freshest wine, utilizing naturally sourced ingredients. The challenge was to expand from the original concept and create a piece that fit inline with the 2018 ‘Naturally Chill’ campaign and general art direction utilizing stock image assets I had available to me. The result is an eye-catching and concise advertisement that clearly communicates their message and alludes to their ethos being bold and adventurous.