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Moët Moment


MOËT MOMENT

 

EVENT POSTER

#moetmoment is a campaign launched by Moët & Chandon promoting the brand on social platforms as the quintessential champagne for celebrating memorable moments and events. The sales & marketing manager at Southern Glazer’s Wine & Spirits teamed up with the Moët & Hennessy - Dallas brand ambassador to promote the brand at a local nightclub for a Harry Potter themed event. The challenge was to execute the theme and represent the brand without infringing on any trademarks from the Harry Potter series. What you see below is actually a redesign of the original poster that was used the night of the event. I made updates to further accentuate the brand and correct the typography to be slightly more bold and medieval instead of celtic.


Speed painting of a Google image provided by the client communicating the overall look and feel she was shooting for.

This is how the poster was displayed at the event printed on glossy foamcore and on an easel. Reason being is this was a very low budget job with a 5 day turnaround.

Typeface explorations.

Assets used in the final image.

Assets used in the final image.