Support Local

identity design

I created this mark as part of a weekly quarantine design challenge during my time employed at BrandMuscle. The challenge was to construct a mark within a week for general use that could clearly communicate supporting local businesses. I took it a step further and devised Support Local as a non-profit brand that serves as a catalyst to drive economic development of small local businesses. The result is a depictive, yet simple icon that is versatile and embodies the oneness of general communities.